I led the creative direction for the "Rise of the Teenage Mutant Ninja Turtles" toy line, establishing strategic partnerships with show creators, marketing leaders, franchise allies, and manufacturing experts. This collaboration produced an exciting toy collection that engaged new enthusiasts and loyal fans. I advocated for a visionary design language and proactive strategy that introduced innovative product categories and sparked new market opportunities. 

We developed groundbreaking form factors and concepts by inspiring and empowering my design team, significantly expanding the brand’s influence and captivating diverse audiences globally.​​​​​​​

SCULPTING GUIDE

Art-directed, sculpting guide and plush to maintain character consistency for all 3D products.